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2 Brunekreeft and Twelemann [2005] [2003] pp.8-16

3 , % VDEW[2005] p.9. VDEW [2005], E.ON[2005], RWE[2005], EnBW[2005], Vattenfall Europe[2005]. VDEW, , VDEW[2004a]p.2. Brunekreeft and Twelemann, op.cit.,p.102.

90050150 1998 2000 CO2 2004 7 1 EU 96/92/EC2003 6 26 2003/54/ECDirective 2003/54/EC of the European Parliament and of the Council

4 CO EU 96/92/EC /54/ECDirective 2003/54/EC of the European Parliament and of the Council of 26 June 2003 concerning common rules for the internal market in electricity and repealing Directive 96/92/EC, EU Auer [1998] p.38.

5 VDEWBDIVIK 3 EU Gesetz über die Elektrizitäts- und Gasversorgung (Energiewirtschaftsgesetz- EnWG) BNetzA BNetzA 50% 4VDEW 1 Lieb-Doczy and Hammerstein[2003]p.315. Brunekreeft and Twelemann, op.cit.,p VDEW[2005]p.20.

6 10 König[2002] % 30% % 5 König 11 [2005] König[2002]. 12 [2005] p.64

7 König [2002] Mintzberg [1987] 5planploypatternposition perspective5 P 13 Chandler [1962] Chandler Chandler Mintzberg [1987]. 14 Chandler [1962] p.13.

8 Ansoff [1965] Ansoff 15 Ansoff 16 [1980] 17 [1989] 18 [2003] 19 [1997] 20 Mintzberg 5 P4 Pperspective position pattern plan [1997] corporate strategybusiness strategyfunctional strategy Ansoff[1965] pp Ibid., pp [1980]p [1989] p p [1997] pp , pp ,, pp.48-54

9 Porter[1980] 3 23 Porter Saloner et al. [2001] Porter Hall[1980] 26 [1997] Porter [1980] p Saloner et al.[2001]p Ibid., p Hall [1980]. 27 [1997]p pp Saloner et al., op.cit., pp Rumelt[1984] Isolating Mechanisms Besanko et al. [2000]pp

10 [2003] positioning 2 30 [2006] 31 pp.21-39

11 [2000] [1984] 33 Hamel and Prahalad [1994]. 34 [2000] pp

12 [2005] [2005] 35 [2003] 36 [2005] 3 37 [2005] [2005] pp [2003] pp [2005] pp.33-35

13 [2005] 98 1 M&A 39 [2005]2 38 [2005] p.28 39,, p.44

14 OFGEM [2003] 41 [2005] 2 A (Efficiency-based Pricing C Market-driven Pricing B Interactive Pricing D Competence-based Strategy F Customer-focused Strategy E Innovative Strategy 40 OFGEM[2004] pp ,, pp.44-45

15 E F F EF A (Efficiency-based Pricing B Interactive Pricing D Competence-based Strategy F Customer-focused Strategy E Innovative Strategy

16 % 10 20% [2005] ,, p.31

17 % kwh 1998 Eurelectric 9Growitsh and Müsgens [2005] 44 43, p Growitsh and Müsgens[2005]p.4.

18 RWE , % % 6 RWE [2003]pp RWE Energie [2000]p.14.

19 %kWh 29.5 RWE %11.57/25.87 /kwh Les Echos,

20 49 4 EnBW /kwh E.ONVEBA /21.9/kWh Brunekreeft and Twelemann[2005] [2005]pp ICH[2004]p [1995]p pp

21 4.2.2 Porter[1980] RWE 1999 RWE RWE Brunekreeft and Twelemann, op.cit.,p.104. Gesetz gegen Wettbewerbsbeschraenkungen 12RWE Energie[2000] 54 Porter [1980] p Ibid., pp Ibid., pp [2002] pp Dixit and Nalebuff [1991], pp

22 Ansoff, H. I. [1965], Corporate Strategy, McGraw-Hill. [1969],, Auer, J. [1998], Energiewirtschaft im Umbruch: Auswirkungen der Liberalisierung auf Produktion, Verteilerstrukturen und kommunale Versorger, Deutsche Bank Research Sonderberichte. < Accessed 14 March Besanko, D., D. Dranove and M. Shanley [2000], The Economics of Strategy, Second Edition, John Wiley & Sons, Inc. [2002] Brunekreeft, G. and S. Twelemann [2005], "Regulation, Competition and Investment in the German Electricity Market: RegRP or REGTP," The Energy Journal 2005, pp < Accessed 15 March Chandler, A. D. Jr. [1962], Strategy and Structure, The MIT Press. [1967], Commission of the European Communities [2004], Third Benchmarking Report on the Implementation of the Internal Electricity and Gas Market, DG TREN Draft Working Paper, Brussels, < Accessed 15 March Commission of the European Communities [2005a], Annual Report on the Implementation of the Gas and Electricity Internal Market, Report from the Commission, COM(2004)863 final, Brussels, < europa.eu.int/comm/energy/electricity/benchmarking/doc/4/com_2004_0863_en.pdf> Accessed 15 March Commission of the European Communities [2005b], Technical Annexes to the Report from the Commission on the Implementation of the Gas and Electricity Internal Market, Commission Staff Working Document, SEC(2004)1720, Brussels, < doc/4/sec_2004_1720_en.pdf> Accessed 15 March Commission of the European Communities [2005c], Report on progress in creating the internal gas and electricity market, Communication from the Commission to the Council and the European Parliament, COM(2005)568 final, Brussels, < 2005/doc/2005_report_en.pdf> Accessed 15 March Dixit, A.K. and B. J. Nalebuff [1991], Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life, W. W. Norton & Company, Inc. [1991] TBS EnBW [2004], Annual Report < Accessed 15 March EnBW [2005], Annual Report < Accessed 15 March E.ON [2005], Annual Report < GB_2004_E_ komplett_ pdf> Accessed 14 March Eurelectric [2004], Ensuring Investments in a Liberalised Electricity Sector, Country reports in Annex,

23 Ref: , Working Group Ensuring Investments, March Growitsh, C. and F. Müsgens [2005], An analysis of Household Electricity Price Developments in Germany since Liberalization, In: TU Wien (Hrsg.), Energiesysteme der Zukunft: Herausforderungen und Lösungspfade, Tagungsband der IEWT 2005, Wien. < Accessed 14 March Hall, W. K. [1980], "Survival Strategies in a Hostile Environment," Harvard Business Review, September-October 1980, pp , [1981]8 DIAMOND pp Hamel, G. and C. K. Prahalad [1994], Competing for the Future, Harvard Business School Press. [1994] ICH Industrieanlagen Consulting & Handel GmbH [2004],, pp König, U. [2002], The Rise and Fall of Independent Electricity Retailers in Germany, 20th System Dynamics Conference, July 20 - August 1, < pdf> Accessed 23 March Lieb-Doczy, E. and C. V. Hammerstein [2003], "Introducing Energy Sector Regulation in Germany, A Significant Step Forward or the Death Knell for Competition?," Enegyforum Global Report 2003/2004, Competitive Energy & Utilities Marketing, pp Mintzberg, H. [1987], "The Strategy Concept I: Five Ps for Strategy," California Management Review, Fall 1987, 30-1, pp OFGEM [2004], Domestic Competitive Market Review 2004, Office of Gas and Electricity Markets. < Accessed 7 April Porter, M.E. [1980], Competitive Strategy, The Free Press. [1982] Rumelt, R.P. [1984], "Toward a Strategic Theory of the Firm", in Lamb, B.D. (ed.), Competitive Strategic Management, Prencite-Hall, Inc., pp RWE [2005], Annual Report < Accessed 15 March RWE Energie [2000], Annual Report 1999/2000. Saloner, G., A. Shepard and J. Podolny [2001], Strategic Management, Jolly Wiley & Sons, Inc. [2002] Vattenfall Europe [2005], Annual Report < _Inhalte/DOCUMENT/154192vatt/Finanzen/Geschaeftsberichte_2004_englisc.pdf> Accessed 15 March VDEW [2004a], Electricity Market Germany, Facts and Figures on Electricity Supply, Spring VDEW [2004b], VDEW Markt und Daten, Stand: VDEW [2005], Electricity Market Germany, Facts and Figures on Electricity Supply, VDEW [2006], Markt und Daten, Januar [2003]

24 [2005], pp [2005] pp [1980] [1984] [1995] 31-4 pp [2003],,2003 8, pp [2004],, , pp [2005] pp [1989], [2002], A[1997] A [2005],, [2003],,2003 9, pp [2006]57-4pp.1-12 [2000] [2001] 38-2pp [2005] [1997] A

4303ALL-“Å‘I

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