JAPAN MARKETING JOURNAL 110 Vol.28 No PDF 無料ダウンロード

Japan Marketing Academy JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

Japan Marketing Academy JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

Ajzen, Icek and B. L. Driver (),Application of the Theory of Planned Behavior to Leisure Choice,Journal of Leisure Research, -. Blattberg, Robert C., Gary Gatz, and Jacquelyn S. Thomas (), Customer Equity: Building and Managing Relationships as Valuable Assets ( () ) Fisk, Raymond P.,Joby John, and Stephen J.Grove() Interactive Services Marketing nd ed.( ()) Funk, Daniel C., Lynn L. Ridinger and Anita M. Moorman (),Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams, Leisure Sciences, -. Grove, Stephen J., and Raymond P. Fisk (),The Impact of Other Customers on Service Experiences : A Critical Incident Examination ofgetting Along Journal of Retailing, Volume(), -. Harris, Kim, Steve Baron and Julie Ratcliffe (), Customers as Oral Participants in a Service Setting, Journal of Services Marketing,., -. Iwasaki, Yoshi and Mark F,Habitz (),A Path Analytic Model of the Relationships between Involovement Phychological Commitment,and Loyalty",Journal of Leisure Research,.,-. James,Jeffrey D. and Lynn Ridinger(), Female and Male Sport Fan: A Comparison of Sport Consumption Motives, Journal of Sport Behavior,., -. Kotler,P()Marketing Management Millennium Edition, Tenth Edition, Prentice Hall( () ) Lovelock, Christopher and Lauren Wright (), Principles of Services Marketing and Management, Prentice-Hall (() ) Madrigal, Robert(), Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance, Journal of Leisure Research,.,-. Mittal, Vikas., William T.Ross, Jr., and Patrick M,Baldasare ( ),The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions, Journal of Marketing,.,-. Mittal, Vikas., Pankaj Kumar and Michael Tsiros(), Attribute-Level Performance Satisfaction, and Behavioral Intentions over Time : A Consumption-System Approach, Journal of Marketing,.,- Parkhouse, Bonnie L., (), The Management of Sport: Its Foundation and Application, Mosby-Year Book ( () ) Swan, John E. and Michael R. Bowers (),Services Quality and Satisfaction: the Process of Doing Things Together, Journal of Services Marketing., -. Wakefield, Kirk L., and Hugh J.Sloan (), The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance, Journal of Sports Management.,.,-. Wann.,DL.and Branscombe NR(), Influence of level of Identification with a Sports Team on Objective Knowledge and Subjective Beliefs. International JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

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