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7 cf. Walter D. Scott, The Psychology of Advertising, Bristol: Thoemmer Press, Tokyo: Kyokuto Shoten, 2000, Marketing: Foundation of Modern Management, vol Hugo Munsterberg, Psychologie und Wirtschaftsleben: Ein Beitrag zur Angewandten Experimental-Psychologie, Leipzig: J. A. Barth, cf. Daniel Starch, Principles of Adversing, New York: Garland, cf. John B. Watson, Psychology: From the Standpoint of a Behaviorist, Philadelphia: Lippincott, cf. Mason Haire, Projective Techniques in Marketing Research, Journal of Marketing, vol. 14, April 1950, pp cf. John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior, 1969, New York: John Wiley & Sons cf. John U. Farley and L. Winston Ring, An Empirical Test of the Howard-Sheth Model of Buyer Behavior, Journal of Marketing, vol. 7, Nov. 1970, pp John U. Farley and L. Winston Ring, Empirical Specification of a Buyer Behavior Model, Journal of Marketing Research, vol. 11, Feb. 1974, pp cf. James R. Bettman, An Information Processing Theory of Consumer Choice, 1979, Reading, Mass., London: Addison-Wesley Publishing Company cf. Richard E. Petty and John T. Cacioppo, Communication and Persuasion :Central and Peripheral Routes to Attitude Change, 1986, New York: Springer-Verlag
8 Journal of Consumer Research 1
9 W Consumer Behavior Odyssey Journal of Consumer Research
10 W cf. Elizabeth C. Hirschman and Morris B. Holbrook, Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journal of Marketing, vol. 463, 1982, pp cf. Sidney J. Levy, Symbol for Sale, Harvard Business Review, vol. 37, 1959, pp cf. Russell W. Belk, Kenneth D. Bahn and Robert N. Mayer, Development Recognition Symbolism, Journal of Consumer Research, vol. 9, 1982, pp cf. Laurel A. Hudson and Julie Ozanne, Alternative Ways of Seeking Knowledge in Consumer Research, Journal of Consumer Research, vol. 14, Mar. 1988, pp F. Journal of Consumer Research, International Journal Research in Marketing F
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12 28 F. 2 fragmentation rhizome deconstruction hyperreality
13 29 consummation pastiche ambigute 3 J buricolage 4 multiphrenia
14 30 multiplicite A. 5 B. 9 P 6 paradox, parody, pastiche, playfulness, pluralism, proliferation, proliferation, promiscuity, panculturalism 3 F fantasy, feeling, fun 4 E experience, entertaiment, exhibitionism, evangelizing 3 F 3 F 8 E 7 experiential, environment, esthetic, ephemeral, evangelical, ethical, eccentric, EMC 2 3 F EMC 2
15 31 TEASE trickey exclusivity amplification secrecy entertainment EMC 2 1 cf. Peter Koslowski, Die Postmoderne Kurtur: Gesellschaftlich-Kultulle Konsequenzen der Technische Entwicklung, C.H.Beck sche Verlagsbuchhandlung, 1987, pp F J A
16 32 6 B. 3 D cf. Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, Capstone Publishing, a Wiley Company, 2003, pp. 4748, pp fantasy feeling fun
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20 36 1 cf. Elizabeth C. Hirschman and Morris B. Holbrook, The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, vol. 19, 1982, pp Elizabeth C. Hirschman and Morris B. Holbrook, Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journal of Marketing, vol. 463, 1982, pp cf. Tibor Scitovsky, The Joyless Economy: An Inquiry into the Human Satisfaction and Consumer Dissatisfaction, Oxford University Press, cf. Colin Cambell, The Romantic Ethic and the Spirit of Modern Consumerism, New York: Basil Blackwell, Ltd.,
21 37 Summary A Study of Consumer Behavior: What Is Consumption? By Akira Fukishima The theory of consumer reseach gives an answer to the problem, why do we consume?, on the ground of the information prosessing paradigm.the theory of postmodern marketing criticizes this paradigm. It s features are fragmentation, deconstruction, hyperreality, consummation, pastiche, multiphrenia. The marketing theory of pleasure experience classifies various pleasures of consumer and tries to give an answer to the problem.
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Powered by TCPDF ( Title ホビー市場における消費者行動と社会的相互作用 Sub Title Buyer behavior and social interactions in hobby markets Author 小野, 晃典 (Ono, Ak
Powered by TCPDF (www.tcpdf.org) Title ホビー市場における消費者行動と社会的相互作用 Sub Title Buyer behavior and social interactions in hobby markets Author 小野, 晃典 (Ono, Akinori) Publisher 慶應義塾大学出版会 Publication year 2010 Jtitle
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Bettman, James R. (1979), An Information Processing Theory of Consumer Choice, Addison- Wesley. Colley, Russell H. (1965), Defining Advertising Goals for Measured Advertising Results, Association of National
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