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Job Hunters' Strategic Goals of Self-presentation YOSHIYUKI MATSUMOTO (Waseda University) TSUNEKAZU KIJIMA (Waseda University) The objective of this study was to identify job hunters' strategic goals by doing a content analysis of post-factum reports on the recruiting activities of 315 male and 95 female university seniors and master course graduate students. The preliminary analysis gave us 9 categories: eagerness, self-esteem, autonomy, preparation, self-control, straightforwardness, self PR, responsiveness, and luck. We then conducted a correspondence analysis of the scores obtained by content analysis of these categories, and did a cluster analysis of the individual reports. The results showed that there were three different strategic goals for self-presentation. Namely, the applicants try to give the impression that either they meet the hiring party's demands; or that they have good interview skills; or that they are open and sincere. Applicants seem to select and implement behaviors to foster one of these specific images. A discussion of the implications of these findings for future research follows. Key words: Self-presentation, Strategy, Job hunting, Content analysis