2. 世界市場における iphone の出荷台数推移 IDC Q.. Samsung Apple Huawei..,.. b Apple Huawei Huawei Huawei OPPO Xiaomi Apple IDC Apple Apple Apple Tim Cook Apple CEO A

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1 /keizai Apple * 目次 iphone Jobs 1. はじめに Samsung Apple Apple Q Nokia Motorola RIM Apple Samsung * Apple Samsung Steve Jobs Apple CEO Tim Cook Jobs Apple Cook Cook Cook Apple Cook Apple Cook Apple Jobs

2 2. 世界市場における iphone の出荷台数推移 IDC Q.. Samsung Apple Huawei..,.. b Apple Huawei Huawei Huawei OPPO Xiaomi Apple IDC Apple Apple Apple Tim Cook Apple CEO Apple Apple,, Cook Apple Q Q Apple 表 1 Top Five Smartphone Vendors, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Preliminary Data Company Q Shipment Volume Q Market Share Q Shipment Volume Q Market Share Year-Over-Year Change. Samsung Apple Huawei OPPO Xiaomi..... Others..... Total..... IDC

3 Apple 表 2 Top Five Smartphone Vendors, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Preliminary Data Vendor Shipment Volume Market Share Shipment Volume Market Share Year-Over-Year Change Samsung..... Apple..... Huawei.... OPPO..... vivo.... Others..... Total,..,... IDC < システムロックイン > A Apple(Jobs: モバイル端末 ) Apple( モバイル端末 ) Samsung Samsung <カスタマー ソリューション> <ベスト プロダクト> b, p. 図 1 Apple Samsung 年の戦略ポジション Apple Samsung Apple Samsung Samsung Apple iphone Samsung Apple Samsung Apple iphone iphone Apple Samsung

4 Samsung Jobs Samsung Apple Samsung Apple Samsung Samsung Apple Apple Samsung Apple Samsung Samsung Apple Apple Apple Jobs CEO Tim Cook Jobs Apple Cook Jobs Apple Jobs Jobs Apple Jobs Cook Apple Jobs Cook iphone Jobs Jobs iphone Jobs Jobs Macintosh NextStep imac Jobs iphone Jobs Apple 年の戦略ポジション Apple Jobs Apple Jobs Cook Cook iphone ipad Jobs Apple Cook

5 Apple < システムロックイン > 〇 Apple( モバイル端末, 2012 年 ) Apple( モバイル端末, 2014 年 ) Samsung (2014 年 ) Samsung <カスタマー ソリューション> <ベスト プロダクト>, p. 図 2 Apple Samsung Apple Cook Cook Apple SoC Samsung TSMC Samsung SoC Cook Samsung Samsung Samsung Apple Samsung Apple Samsung Samsung iphone 5. シングルプラットフォームの製品開発 Apple Jobs Cook Jobs iphone Apple iphone iphone iphone SE Cook Jobs iphone ipad iphone.. SE SE iphone X EL

6 表 3 iphone SE iphone s iphone SE iphone s iphone s,.,, CPU A A A RAM GB GB GB,,... mm... mm... mm g g g iphone Samsung Galaxy S Samsung Qualcomm SoC Galaxy S EL,, iphone X EL Samsung,, Apple A SoC SoC Huawei Kirin SoC Qualcomm Mediatek SoC SoC EL iphone SE iphone s iphone SE GB iphone SE Jobs iphone SE iphone s iphone s iphone SE iphone s iphone s iphone SE iphone s iphone SE iphone s iphone s iphone SE

7 Apple iphone s iphone iphone iphone X iphone iphone iphone s iphone SE iphone iphone SE iphone s iphone s Apple iphone X iphone iphone iphone s Apple Jobs Apple Cook Apple Apple iphone Apple ipad iphone Apple Apple iphone X Samsung EL Samsung iphone iphone Plus WUXGA,, iphone Plus iphone WQHD,, iphone WUXGA iphone X EL WUXGA WQHD Samsung Galaxy,, EL Apple iphone X iphone X iphone Apple iphone Apple Samsung iphone Apple Apple iphone iphone SE iphone Wall Street Journal Apple s Share of Smartphone Industry s Profits Soars to Apple Apple Apple

8 Apple Apple ipad Apple ipad Apple ipad Apple Apple Jobs Apple Jobs Jobs iphone 6. Jobs のロックイン戦略 Apple Jobs Apple iphone Apple Apple iphone Apple Apple iphone Jobs iphone Jobs iphone 表 4 iphone iphone G AT&T Rogers Communications America Mobile Optus Hutchison Telecommunications International Singapore Telecommunications SingTel Swisscom Telecom Italia Mobile Telefonica O Orange TeliaSonera T-Mobile Vodafone

9 Apple iphone iphone iphone iphone iphone Softbank iphone iphone iphone iphone iphone Apple iphone Samsung Jobs iphone iphone Jobs Cook iphone Jobs au iphone Softbank NTT docomo iphone Jobs Softbank Cook CEO iphone Optus Vodafone Telstra Virgin iphone G AT&T Apple Apple iphone Samsung Galaxy Apple Apple iphone iphone Apple iphone iphone SIM

10 Vendor 表 5 Top Five Mobile Phone Vendors, Shipments, and Market Share Calendar Year Unit Shipments Market Share Unit Shipments Market Share Year-over-Year Change. Samsung..... Nokia Apple ZTE..... LG..... Others..... Total,.,.. IDC Apple iphone Apple QiPhone s iphone SE Apple iphone NTT docomo iphone Softbank au iphone NTT docomo iphone NTT docomo Softbank au Softbank iphone Softbank iphone iphone Google Nexus P Apple Cook iphone iphone 年の戦略ポジション Jobs Apple Samsung Apple iphone Cook Apple

11 Apple < システムロックイン > 〇 Apple( モバイル端末, 2014 年 ) Apple( モバイル端末, 2017 年 ) <カスタマー ソリューション> <ベスト プロダクト> 図 3 Apple Samsung Jobs iphone Apple Jobs Apple Samsung Cook Apple Apple Apple Apple Cook iphone iphone iphone X iphone / Plus Apple Apple Apple Samsung BBK OnePlus T Samsung Galaxy S iphone Samsung Galaxy Apple

12 Jobs iphone Apple Jobs Cook Jobs Apple Jobs CEO Cook Apple Cook Apple Apple Apple Jobs 8. 結び Apple Apple SoC Huawei Xiaomi SoC Apple Jobs Cook Apple Apple Jobs Jobs iphone 注 IDC Apple, Huawei, and Xiaomi Finish with Above Average Year- Over-Year Growth, as Worldwide Smartphone Shipments Surpass. Billion for the Year prus Samsung IDC In a Near Tie, Apple Closes the Gap on Samsung in the Fourth Quarter as Worldwide Smartphone Shipments Top. Billion for prus, pp. b, pp. IDC Gearing Up for a Flagship-Filled Holiday Quarter, Smartphone Shipments Grew. Year-Over-Year in the Third Quarter prus IDC Apple Tops Samsung in the Fourth Quarter to Close Out a Roller Coaster Year for the Smartphone Market prus IDC Apple Tops Samsung in the Fourth Quarter to Close Out a Roller Coaster Year for the Smartphone Market prus a b a, pp.

13 Apple c, pp., pp. Jobs Macintosh NextStep XEROX ALT Apple /Apple-Announces-Plans-to-Initiate-Dividendand-Share-Repurchase-Program/ c, pp. c, pp. NTT docomo purchase_support/ iphone Bloomberg Apple Soars to Record After Signaling Resilient iphone Demand --/apple-soars-to-record-after-signalingresilient-iphone-demand IDC Apple Tops Samsung in the Fourth Quarter to Close Out a Roller Coaster Year for the Smartphone Market prus iphone X ticle/iphone-xidjpkbn DA Wall Street Journal Apple s Share of Smartphone Industry s Profits Soars to smar tphone- industr ys- pr ofits- soars- to- -?mod=rss_technology EE Times iphone X Packs Upgrades at a Price id= Apple Q ipad IDC URL prus prus ipad iphone iphone iphone ipad Softbank Softbank, Softbank Vodafone Softbank Apple iphone Softbank iphone Softbank Vodafone,, sb//_/, pp., pp. / index.html au iphone /b/ NTT docomo iphone release///_.html Apple HP iphone IDC Strong Demand for Smartphones and Heated Vendor Competition Characterize the Worldwide Mobile Phone Market at the End of prus

14 kiban_.html Google Huawei. WQHD EL iphone Google HP p/ iphone iphone iphone OnePlus TSnapdragon EL,, GB RAM GB GB RAM GB LTE t iphone Samsung Galaxy S EL,, Apple Samsung Apple iphone Samsung Galaxy Apple Huawei HiSilicon Kirin Xiaomi Surge S Apple A SoC CPU GPU 参考文献 Anderson, P. and Tushman, M.Technological discontinuities and Dominant Designs: A Cyclical Model of Technological Change, Administrative Science Quarterly, Vol., No., pp.. Anderson, P. and Tushman, M.Managing Through Cycles of Technological Change, Research and Technology Management, May-June, pp.. Burgelman, R. A. and Doz, Y. I.The Power of Strategic Integration, Sloan Management Review, Spring. Carrier, M.A roadmap to the smartphone patent wars and FRAND licensing, CPI Antitrust Chronicle, Vol., April. Chattopadhyay, A., Batra, R. and Ozsomer, A. The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, McGraw-Hill. Chen, T.An optimized tailored nonlinear fluctuation smoothing rule for scheduling a semiconductor manufacturing factory, Computers and Industrial Engineering, Vol., Issue, pp.. Eivazy, H., Rabbani, M. and Ebadian, M.A developed production control and scheduling model in the semiconductor manufacturing systems with hybrid make-to-stock/make-to-order products, The International Journal of Advanced Manufacturing Technology, Springer-Verlag, December, pp.. Goetze, F.Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten: Eine Analyse der Einflussfaktoren, Gabler Verlag. Guillen, M. and Canal, E.Emerging Markets Rule: Growth Strategies of the New Global Giants, McGraw-Hill. Hax, A. C. and Wilde, D. L.The Delta Project: Discovering New Sources of Profitability in a Networked Economy, Macmillan. ICON Group InternationalThe Report on Smartphones: World Market Segmentation by City, ICON Group International. Rothaermel, F. T., Kotha, S. and Steensma, H. K. International market entry by U.S. Internet firms: An empirical analysis of country risk, national culture, and market size, Journal of Management, Vol., Issue, pp.. Tao, T., Cremer, D. and Chunbo, W.Huawei: Leadership, Culture, and Connectivity, SAGE Publications. Tellis, G. J. and Crawford, C. M.An Evolutionary Approach to Product Growth Theory, Journal of Marketing, Vol., Fall, pp.. Urban, G. L., Hulland, J. S. and Weinberg, B. D. Premarket forecasting for new consumer durable goods: Modeling categorization, elimination, and consideration phenomena, Journal of Marketing, Vol., No., pp.. Wanqiang, L.The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World, McGraw-Hill. Wind, Y. J. and Claycamp, H. J.Planning Product Line Strategy: A Matrix Approach. Journal of Marketing, Vol., January, pp.. Intel MID

15 Apple Vol., No., September. Apple Vol., No., September. Apple Vol., No., September. a Samsung Vol., No., September. b Apple Samsung Vol., No., December. a Q Vol., No., December. b Vol., No., December. a Vol., No., June. b Vol., No., December. c Q Apple iphone Vol., No., December.

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