関西学院商学研究 第69号研究
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2 Serif social judgment theorye.g. Sherif and Cantril Sherif and Hovland Sherif et al. e.g. Petty and Cacioppo b Zaichkowsky e.g. Engel and Light e.g. Engel and Light Krugman Ray et al.
3 Sherif e.g. Sherif and Cantril Sherif and Hovland Sherif et al. initial attitude Sherif and Hovland
4 cf. Lastovicka and Gardner cf. Laaksonen Lastovicka and Gardner cf. Laaksonen Sherif and Hovland ego involved attitude ego involving attitude Sherif and Cantril Sherif and Hovland Sherif anchor Sherif latitude of acceptance latitude of rejectionlatitude of noncommitment cf. Laaksonen Sherif and Hovland Sherif ego selfe.g. Sherif and Cantril Sherif and Hovland cf. Lastovicka and Gardner Sherif and Cantrilego-involving attitudes Sherif and Cantril p.-
5 reference point anchor cf. Laaksonen Ostrom and Brock Laaksonen cf. Laaksonen Freedman Brehm and Cohen Brehm and Cohen p. e.g. Lastovicka and Gardner
6 Sherif Freedman p. Freedman p. Freedman p. Sherif cf. Park and Mittal Freedman Freedman Sherif Rothschild Rothschild p. Rothschild p.
7 issue involvement e.g. Petty and Cacioppo bzimbardo Zimbardo Zimbardo p.response involvement Ostrom and Brock Rokeachvalue system Zimbardo Zimbardo p. Zimbardo Houston and Rothschild
8 Ostrom and Brock Zimbardo Zimbardo p. Festinger Bem cf. Rothschild Calder Festinger cognitive dissonance theory Engel and Light Bemself-perception theory
9 Bem Petty ELMelaboration likelihood model thoughtpetty and Cacioppo a central route peripheral route cf. Petty et al. Petty and Cacioppo a motivationability Sherif and Hovland cf. Calder
10 BaytonWoodsKrugman Cardozo Zaichkowsky Krugman
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12 Bayton, James A. Motivation, Cognition, Learning: Basic Factors in Consumer Behavior,Journal of Marketing, January-. Bem, Daryl. J. Self-Perception: An Alternative Interpretation of Cognitive Dissonance Phenomena. Psychological Review, -. Brehm, J. W. and Cohen, A. R.Exploration in Cognitive Dissonance. New York: Wiley. Calder, Bobby J. When Attitudes Follow Behavior A Self-Perception/ Dissonance Interpretation of Low Involvement, in John C, Maloney and Bernard Silverman, eds.attitude Research Plays for High Stakes, American Marketing Association, -. Cardozo, Richard N. An Experimental Study of Customer Effort, Expectation, and Satisfaction,Journal of Marketing Research, August-. Engel James F. and M. Lawrence Light The Role of Psychological Commitment in Consumer Behavior: An Evaluation of the Theory of Cognitive Dissonance,in Frank M. Bass, Charles W. King, and Edgar A. Pessemier eds.applications of the Sciences in Marketing Management, New York: John Wiley and Sons, Inc., -. Festinger, Leon.A Theory of Cognitive Dissonance, Stanford, California: Stanford University Press. Freedman, Jonathan L. Involvement, Discrepancy, and Change, Journal of Abnormal and Social Psychology, -. Houston, Michael J. and Michael L. Rothschild Conceptual and Methodological Perspectives on Involvement, in Subhash C. Jain, ed.research Frontiers in Marketing: Dialogues and Directions, Chicago: American Marketing Association, -. Krugman, Herbert E. The Impact of Television Advertising: Learning without Involvement,Public Opinion Quarterly, -. Laaksonen, PirjoConsumer Involvement: Concepts and Research, Routledge.
13 Lastovicka, John L. and David M. GardnerComponents of Involvement, in John C, Maloney and Bernard Silverman, eds.attitude Research Plays for High Stakes, American Marketing Association, -. Ostrom, Thomas M. and Timothy C. Brock A Cognitive Model of Attitudinal Involvement,in Robert. P. Abelson, E. Aronson, W. J. McGuire, T. M. Newcomb, M. J. Rosenberg and P. H. Tannenbaum, eds.theories of Cognitive Consistency: a sourcebook, Rand McNally, -. Park, Whan C. and Banwari Mittal A Theory of Involvement in Consumer Behavior: Problems and Issues, in Jagdish N. Sheth ed.research in Consumer Behavior,, Greenwich, JAI Press Inc., -. Petty, Richard E. and John T. Cacioppo Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses, Journal of Personality and Social Psychology, -. Petty, Richard E. and John T. Cacioppoa Attitudes and Persuasion: Classic and Contemporary Approaches, Dubuque, IA: William C. Brown. Petty, Richard E. and John T. Cacioppob Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context, in Kent. B. Monroeed.Advances in Consumer Research,, -. Petty, Richard E. and John T. Cacioppo Central and Peripheral Routes to Persuasion: Application to Advertising, in L. Percy and A. Woodside. eds.advertising and Consumer Psychology, Lexington, MA: D. C. Heath, -. Petty, Richard E., John T. Cacioppo and David Schumann Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,Journal of Consumer Research, -. Ray, Michael L., Alan G. Sawyer, Michael L. Rothschild, Roger M. Heeler, Edward C. Strong, and Jerome B. Reed, Marketing Communication and the Hierarchy-of-Effects, in Peter Clarke ed.new Models for Mass Communication Research, Beverly Hills, Sage Publications, -. Rokeach, Milton.The Role of Values in Public Opinion Research,Public Opinion Quarterly, -.
14 Rothschild, Michael L.The Effects of Political Advertising on the Voting Behavior of a Low Involvement Electorate, unpublished Ph.D. dissertation, Graduate School of Business, Stanford University, December-. Rothschild, Michael L. Advertising Strategies for High and Low Involvement Situations,in John C, Maloney and Bernard Silverman,eds. Attitude Research Plays for High Stakes, American Marketing Association, -. Sherif, Muzafer. and Hadley. Cantril.The Psychology of Ego-Involvements, New York: John Wiley and Sons, Inc. Sherif, Muzafer. and Carl. I. HovlandSocial Judgment: Assimilation and Contrast Effects in Communication and Attitude Change, Yale University Press. Sherif, Carolyn W., Merrilea Kelly, H. Lewis Rodgers, Jr., Gian Sarup, and Bennett I. TittlerPersonal Involvement, Social Judgment, and Action, Journal of Personality and Social Psychology, -. Woods, Walter A. Psychological Dimensions of Consumer Decision, Journal of Marketing, January-. Zaichkowsky Judith. L.Conceptualizing Involvement,Journal of Advertising, -+. Zimbardo, Philip G. Involvement and Communication Discrepancy as Determinants of Opinion Conformity, Journal of Abnormal and Social Psychology,
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Powered by TCPDF (www.tcpdf.org) Title ホビー市場における消費者行動と社会的相互作用 Sub Title Buyer behavior and social interactions in hobby markets Author 小野, 晃典 (Ono, Akinori) Publisher 慶應義塾大学出版会 Publication year 2010 Jtitle
Bettman, James R. (1979), An Information Processing Theory of Consumer Choice, Addison- Wesley. Colley, Russell H. (1965), Defining Advertising Goals for Measured Advertising Results, Association of National
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