2007 9 18 1 D J 1 2 3 2005 2006 4 2 2005 2006 1
1 3 1 2 1 2 1 1 1. 2. 3. 4. 1 1. 1 2. 3. 2
3 3.1 Hamermesh and Soss (1974) (1985) (2002) 2 1. 2. Marcotte (2003) (2006) 1 2003 3.2 3
1 2003 10 19 20 29 30 39 40 49 50 59 60 69 70 58.4 57.7 55.2 62.8 68.2 73.3 77.3 2.9 15.5 21.7 19.6 13.7 7.9 2.7 1.2 2.8 3.6 2.0 2.6 3.0 5.1 1.4 1.7 1.9 2.2 2.4 2.9 2.7 22.5 13.4 10.5 6.5 5.2 4.9 4.6 8.1 3.4 1.9 1.4 1.6 2.2 1.7 5.5 5.5 5.1 5.5 6.3 5.8 5.9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 43.4 47.7 46.1 51.1 57.6 63.1 71.9 3.6 7.5 8.7 8.4 7.1 2.2 0.8 3.6 8.0 8.0 5.8 5.0 5.8 8.0 2.7 1.5 3.2 6.2 8.1 9.3 8.3 29.9 24.6 24.2 15.3 10.8 7.9 4.9 14.0 5.9 3.9 3.6 3.3 4.0 1.5 2.7 4.6 5.9 9.6 8.1 7.8 4.6 100.0 100.0 100.0 100.0 100.0 100.0 100.0 5 Becker (1973, 1974) 1. 2. 3. 4. Becker (1973) (1999, p. 201) (2006) 3 3 4
2 1985 1990 1995 2000 2005 20 24 7.7 6.6 6.8 7.2 6.7 62.4 63.9 65.3 64.8 65.4 29.9 29.5 27.8 28.0 27.9 25 29 39.8 35.3 32.9 30.9 28.8 39.6 41.8 43.4 46.2 47.4 20.5 22.9 23.7 22.9 23.8 30 34 72.4 67.6 62.9 57.4 53.2 17.6 20.9 23.4 26.6 30.1 10.0 11.5 13.7 16.0 16.7 35 39 86.4 81.5 77.7 74.2 69.2 8.0 11.3 14.0 16.2 20.2 5.6 7.2 8.3 9.6 10.5 1985 1990 1995 2000 2005 20 24 18.7 14.2 13.3 12.2 11.4 66.8 70.7 70.6 69.2 68.6 14.5 15.1 16.1 18.7 20.0 25 29 69.6 59.7 51.9 46.1 41.0 24.4 32.4 38.3 42.3 44.7 6.1 7.9 9.8 11.6 14.3 30 34 89.9 86.4 80.5 73.6 68.1 7.2 9.9 14.3 19.2 23.0 3.0 3.8 5.2 7.2 8.8 35 39 93.6 92.8 90.2 86.3 81.5 4.2 4.8 6.7 9.5 13.3 2.2 2.4 3.1 4.2 5.2 1. 2 2. 2 3. 2 20 2 3.3 1 5
3 2004 A B 1 279,061 274,565 276,743 266,075 305,987 6,277 5,224 5,177 4,106 4,768 2,592 2,394 2,253 1,922 2,154 1,598 1,361 1,305 1,134 1,258 % 2.25 1.90 1.87 1.54 1.56 0.93 0.87 0.81 0.72 0.70 0.57 0.50 0.47 0.43 0.41 A 5 B 5 16 (2006) 2 Pesendorfer (1995) 2 2 (2006) 3 3.4 van de Ven (2000) 2 1. 2. van de Ven (2000) 5 6
4 58.8 83.5 58.6 44.0 64.6 96.2 74.0 48.2 66.5 96.9 81.6 42.3 69.6 91.3 86.4 38.4 70.0 87.4 84.0 35.9 17 1. 2. 3. 4. 5. 1 5 2 3 4 2 4 1 (2007) Waldfogel (2002) 4 3.5 1 7
2 (2006) CD CD DVD DVD CD DVD 2005 12 20 amazon CD 20 Becker (1996) (1997, pp. 135 136) CD CD CD (2007) amazon 1990 1999 CD 10 B z Mr.Children 5 CD 10 2007 8 amazon B z 1 Connolly and Krueger (2006) amazon 3.6 1 J 8
5 CD 10 2007 8 1 First Love 7,650,215 1999 1 2 B z The Best Pleasure B z 5,135,922 1998 140 3 REVIEW-BEST OF GLAY GLAY 4,875,980 1997 1 4 Distance 4,469,135 2001 1 5 B z The Best Treasure B z 4,438,742 1998 218 6 A BEST 4,291,244 2001 190 7 globe globe 4,136,460 1996 1 8 DEEP RIVER 3,604,588 2002 1 9 delicious way 3,530,420 2000 1 10 Time to Destination Every Little Thing 3,520,330 1998 1 340 amazon Szymanski (2004) (2007) Szymanski (2004) J J J1 J2 Szymanski (2004) 6 1953 1 1953 2006 5 Szymanski (2004) 1988 2004 3.7 9
1 1983 10 (2003) 4 2 (2007) 6 2 1. 2. 1 2 Kano (2005) 10
6 2005 1,569 3,158 24.9 21.9 12 19 0.2 0.1 18 18 0.3 0.1 897 2,354 14.2 16.4 2,199 5,261 34.9 36.6 45 120 0.7 0.8 1,556 3,463 24.7 24.1 6,296 14,393 100.0 100.0 17 7 2005 0 4 132,605 129,448 49.4 5 9 152,950 149,922 49.5 10 14 146,929 152,966 51.0 15 19 217,692 310,912 58.8 20 24 436,383 846,064 66.0 25 29 745,065 1,060,860 58.7 30 34 1,065,533 970,409 47.7 35 39 1,118,015 655,898 37.0 40 44 1,143,164 502,358 30.5 45 49 1,014,432 437,190 30.1 50 54 965,564 540,766 35.9 55 59 1,099,002 691,229 38.6 60 64 702,490 539,832 43.5 65 69 440,668 361,447 45.1 70 369,308 304,464 45.2 9,749,800 7,653,765 44.0 17 20 24 2 7 11
4 (2004) (2002) 1 4 (2007) 1990 1970 1 2006 1, 2007 2007 2006 2002 2007 2006 2002 2006 2003 E. 1985 2007 A. 1 3 1997 CD 2006 1999 S. 2004 S. D. S. J. 2007 UNIQLO 2006 Becker, Gary S., A Theory of Marriage: Part I, Journal of Political Economy, Vol. 81, 1973, pp. 813 846. Becker, Gary S., A Theory of Marriage: Part II, Journal of Political Economy, Vol. 82, 1974, pp. 12
S11 S26. Becker, Gary S., Accounting for Tastes, Harvard University Press, 1996. Connolly, Marie and Alan B. Krueger, Rockonomics: The Economics of Popular Music, (in Victor A. Ginsburgh and David Throsby eds., Handbook of the Economics of Art and Culture, North-Holland, 2006, Chap. 20, pp. 667 719.) Hamermesh, Daniel S. and Neal S. Soss, An Economic Theory of Suicide, Journal of Political Economy, Vol. 82, 1974, pp. 83 98. Kano, Shigeki, Estimating Causal Effects of English Use on Earnings for Japanese Domestic Workers, unpublished, 2005. Marcotte, Dave E., The Economics of Suicide, Revisited, Southern Economic Journal, Vol. 69, 2003, pp. 628 643. Pesendorfer, Wolfgang, Design Innovation and Fashion Cycles, American Economic Review, Vol. 85, 1995, pp. 771 792. Szymanski, Stefan, Professional Team Sports Are Only a Game, Journal of Sports Economics, Vol. 5, 2004, pp. 111 126. van de Ven, Jeroen, The Economics of the Gift, Discussion Paper 68, CentER for Economic Research, Tilburg University, 2000. Waldfogel, Joel, Gifts, Cash, and Stigma, Economic Inquiry, Vol. 40, 2002, pp. 415 427. 13